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Spiral
Design Studio's Graphics Ship with Industry-Leading Software Albany, NY, June 29, 1998 - NetObjects, Inc., the developer of the award-winning Web authoring product NetObjects Fusion, has selected five Spiral Design "site styles" for use inthe latest version of the product. NetObjects Fusion features built-in site styles for automatic generation of banners, buttons and other site elements, all with the goal of making Web site creation easier for businesses. The company approached Spiral and other design firms to develop site styles for NetObjects Fusion 3.0. Twenty of the 30 submissions were chosen, including all five Spiral site styles--making Spiral the only firm to have all its proposed styles selected for inclusion. "Spiral Design's site styles were clever, creative and original. They found a way to make each design distinctive and fun," said Nancy Lynn Gottesman, content manager for NetObjects. "By incorporating such site styles into NetObjects Fusion 3.0, we are able to offer our customers an 'out of the box' solution for creating a professional look and feel." Spiral's site styles ranged from whimsical to corporate. With Surf's Up, for instance, an ocean wave connects the home-page buttons, while a surfer "surfs" on the button most recently selected. The banner is a surfboard and the background graphics mimic the wild patterns on a surfer's shorts. For high- tech users, Spiral created a blue and yellow "switchplate" style to communicate a cutting-edge image. NetObjects has long requested site-style designs from outside firms. "This outsourcing program leverages partnerships and co-marketing for all parties involved," Gottesman said. "It has allowed us to work with many of the leading design firms in the world." According to Robert Clancy, principal of Spiral Design, "NetObjects has created a synergistic relationship which allows end users to actually shape the product, not only in debugging but from the design perspective. That is a rare opportunity, and we appreciated the chance to demonstrate our design capabilities in an electronic format." ©2001 Spiral Design, Inc. |
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email:
nancy@mann.com phone:
415.461.5656
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